The Go To Place for LBI and the Southern Ocean County Region

B&B Department Stores
Serving the NJ Shore since 1932
Located in both Lavallette and Seaside Park, NJ, we have the largest selection of swimwear and beach apparel in New Jersey. We carry a large variety of swimsuits, beach clothes, accessories and gifts throughout the year. Even in the middle of July, we will have a full inventory of merchandise!

Our large range of brands allows us to provide all different price points to our customers. We’ve been located in Seaside Park for over 40 years and in Lavallette for over 35 years. Our family-owned and operated business has been a staple in the NJ Shore community offering bathing suits, beach supplies and beach apparel to locals and tourists alike.

For generations, B&B has been the Jersey Shore’s one-stop fashion shop for the entire family. You’ll love our wall-to-wall collections of top quality spring and summer clothing, accessories, beach supplies, gifts and more! For the hottest brands at unbeatable values, your trip to the Jersey Shore starts at B&B Department Stores. Save even more during our famous sidewalk sales!